New Order, and Factory Records products in general, frequently bore the minimalist packaging of Peter Saville. The group's record sleeves bucked the '80s trend by rarely showing the band members (The Low-Life LP was the exception proving the rule) or even providing basic information such as the band name or the title of the release. Song names were often hidden within the shrink wrapped package, either on the disc itself (such as the "Confusion" single) or on an inconspicuous part of an inner sleeve ("The Perfect Kiss" single). Saville elaborated on this concept on the NewOrderStory video, saying his intention was to sell the band as a "known secret" of sorts. The distinctive minimalist style was enough to allow fans to identify the band's products without explicit labeling.
Woman vs. Machine